Cumbre digital AMEXCAP 2020
AMEXCAP is a non-profit association whose mission is to promote the development of the private equity industry in Mexico. They represent investment and advisory organizations throughout the country. Since 2003, they have hosted the Private Equity Summit as an opportunity for key industry players to share perspectives and innovate together. With the pandemic they found it necessary to continue their event remotely and here is the story of how we solved it.
AMEXCAP
Private Equity Summit
Date: August 12-14, 2020
Number of attendees: 695
Event Type: Virtual | Association
Access: Fee-based
Industry: Investment Management
Platform Features and Solutions
Amexcap needed us to create a variety of tools to cater to the needs of their participants. They required freely accessible sessions as well as restricted session with specific user access, and sessions featuring multiple speakers to ensure a comprehensive agenda.
These were the tools we offered them:
- Customized home page - Multi-day agenda Video: - Live webinars - Concurrent sessions - Permission functionality - Virtual trade show - Private messaging - Multi-screen solutions.
Metrics and Results
The 2020 Summit hosted nearly 700 virtual attendees. 18% of registrants attended from a mobile device. One of the features most appreciated by the organizers was the virtual trade show for sponsors. They were amazed by the virtual booths, discussions, and polls that were generated. The permissions capabilities of the platform proved useful not only for speakers and session production but also for attendees. The event included members of the press, so AMEXCAP was able to limit their permissions and access to the networks and other functions and areas of the event.